The History of Phoenix TV
Phoenix TV began in 1996, when the company operated only a single television channel. It was founded by Liu Changle, the Chief Executive Officer of Phoenix Satellite TV, who had served as a journalist for the Communist Party’s Central People’s Broadcasting Station for several years following the Cultural Revolution. He had become one of the wealthiest businessmen in China by the 1990s.
The company was soon afterwards listed on the Hong Kong Stock Exchange. It gradually expanded in scope from a single channel of general Mandarin language programming to additional stations. The goal of the firm was to reach Chinese residing around the world with a variety of news and entertainment programs.
In January, 2003, Phoenix TV won permission to begin sending broadcasts into mainland China. It remains one of the rare privately owned television stations in the Peoples Republic of China. In 2009, the company reportedly earned an estimated HK $1,530,505,000.
On February 17, 2014, Mr. Shuan Liu, Chief Executive Officer of Phoenix New Media Limited, also became the Chief Operating Officer of Phoenix Satellite TV.
The Structure of Phoenix TV
The company’s current address and telephone are: No 2-6 Dai King Street, Tai Po Industrial Estate, Tai Po, N.T. Hong Kong (852)2200-8888. It maintains a website in Mandarin at www.ifeng.com and one in English at www.phoenixtv-distribution.com . In the PCR, the company maintains headquarters at the China Phoenix Building in Shenzhen.
Phoenix Satellite TV operates six stations, none utilizing non-Mandarin: Phoenix Chinese Channel, Phoenix North American Chinese Channel, Phoenix Hong Kong Channel, Phoenix Movies Channel, Phoenix Info News Channel and Phoenix Chinese News and Entertainment Channel. These are beamed around the world by satellites operated by a variety of carriers, including DIRECTV, Eurobird, Satmex, EchoStar, Telstar, and AsiaSat3.
Additionally, the company operates a radio station, Phoenix U. Radio, plus two publications: the Phoenix Weekly and Phoenix News Media. A third special print media firm called Phoenix Metropolis provides outdoor media.
Types of Programming
Most of Phoenix TV’s Mandarin language programs provide general entertainment and information. News shows, reality television, specials, movies and dramas, plus some foreign films constitute the bulk of programming.